What’s the Mouve?
First, we were obsessed with TV’s, then it was computers and now its phones. Everyone has one and uses it for everything. From binge watching Luke Cage on Netflix, to locking your house from the train. You name it there’s an app for it. Each app is a tool for something and app development is continuing to soar. ([tweetthis]Each app is a tool for something and app development is continuing to soar. @TheMouve[/tweetthis]) To get an idea of how it feels to own and develop an app I reached out to a good friend of mine to see how he got started in developing the Mouve app.
Duimoh is Co-founder of Mouve Technologies, Inc., an app created to provide a platform for people to interact with different social experiences. He graduated with a bachelor’s in Advertising and a minor concentration in business. He is originally from Chicago, but was fortunate to live in both England and Ghana growing up. “I am currently working on this idea, and want to be able to grow it in the U.S as well as internationally.” He also works with a company focused on producing large independent music festivals, which complements his app well.
“A Mouve is any social experience that you want others to be a part of.” ([tweetthis]“A Mouve is any social experience that you want others to be a part of.” @TheMouve[/tweetthis]) With Mouve, you can find out what’s happening in your area and share your experience with friends. I got the chance to interview him and here’s how it went.
Q: How did the idea come about?
A: The thing I love about this project, is that the idea was born from necessity. It wasn’t as if I said,’hey I wanted to make an app.’ I was literally trying every method possible to figure out what to do with my time. I realized there had to be an easy way to streamline this process rather than texting everyone “what’s the Mouve”. At the time of the idea it was about 2011, so right before apps became super popular. The original idea was to make a website, but by the time I tried to execute the idea, millennials were hooked to their phones. Which worked out well.
Q: Good thing you made the change. We are glued to our phones and never put it down! How was the process of getting the app developed?
A: In a startup everyone wears many hats. Originally we outsourced the project, so I worked with a team of freelancers to try to bring it to life. I didn’t like the quality so we assembled an in-house team to work on it. My co-founders, Samuel Ojogbo and Hilal Habashi worked mainly on the software development. Marco Fabrega, another co-founder, developed a beautiful design along with the help of Yoojin Hong.
Q: I’m curious to know some of the hats you wear. Can you describe some of the day-to-day operations you do?
A: Because we are a start up we wear many different hats. We all try to keep our hands in everything to make sure we keep moving forward. ([tweetthis]”In our start-up we wear many hats. We do everything to grow our business.” @TheMouve[/tweetthis]) However, I really try to focus on conceptualizing how we will execute the ideas that we come up with. Outside of execution I manage the product, projects, overall business strategy, and building a very identifiable brand. I’m constantly figuring out exactly how we take this thing to the next level.
Q: How are you making money on the app?
A: Eventually we will be making money off of promoted Mouves, and data analytics for marketers through events and interests. We do have other avenues up our sleeve, but those are the simplest ways initially after we build a strong user base.
Q: Sounds like a solid plan. How’s the progress coming? Or a better question would be, what are some of the challenges you are facing to grow that user base?
A: I think the toughest challenge currently is trying to build the best piece of technology a limited amount of resources. ([tweetthis twitter_handles=”@TheMouve”]The toughest challenge is trying to build the best piece of technology using little resources.[/tweetthis])First impressions are everything, and it only takes one experience to turn someone away from a new product. With our initial launch, we validated our idea and concept, built some loyal users and first adopters. We were able to identify what works and what doesn’t work for our audience. Now we are taking what we have learned and launching a new version of what we want to portray. We’re building our new version to scale sustain-ably and give it the push it needs to grow.
Q: With that attitude, I know you’ll gain a loyal audience. If you look out 5 years from now, where would you want to see the app?
A: In 5 years we plan for the app to become apart of our current culture. We hope to eliminate the frustrations and clutter from trying to use other forums to answer simply “what to do right now?” To visit a single platform and have your question answered before wasting time is a major win for us. Time is our most valuable asset and what we do with it matters. However, Mouve Technologies Inc, as a company will also be working towards other areas in the fields of Virtual Reality within the next 5 years.
Q: That’s a great outlook and I know you’ll get there! Where can everyone find you on social media?